Ipere yeeslippers ezincinci, zihambisa ishishini elikhulu.I-Slippers lishishini lentsika yemveli eJinjiang Nei Keng, kwaye uphuhliso lweshishini lokutyibilika luye lwakhuthazwa lurhwebo lwangaphandle.Nangona kunjalo, kulo nyaka, uchatshazelwa ngubhubhani we-COVID-19, amashishini alibazise ukuqalisa kwakhona komsebenzi kunye nemveliso, anciphisa kakhulu imiyalelo yorhwebo lwangaphandle, ukunciphisa umthamo wemveliso, kunye nokunqongophala kwabasebenzi ...
Amashishini eJinjiang slippers phantsi koxinzelelo ayabonakala, kodwa ngaphandle kwamathuba.Ngokugqithisileyo, vula ijelo elitsha losasazo olubukhoma kwi-intanethi kunye nokuthengiswa kwempahla, ukumba nzulu kwimarike yasekhaya, kwaye uhlakulele abaqhubi abatsha abakhulayo;Ngaphakathi, qhubeka ukwandisa iinzame zophando kunye nophuhliso, ukulawulwa kweendleko kunye nokusebenza kakuhle.
Ngoku, gcina isiphumo sakho esihle, kodwa ngokuqhambuka, masijongane nomzi mveliso unembali yophuhliso lweminyaka engaphezu kwama-40, ngokwawo kukusilela kwesakhono esinamandla sokulwa nomngcipheko, zonke izilayidi. Inkqubo yoshishino isengafezekanga, ukufuna umgangatho ophezulu wophuhliso iimfuno Jinjiang slippers unyamezelo lweshishini.
Uxinzelelo oluphindiweyo
Ngokwenene, ubhubhani, kwimpembelelo yamashishini orhwebo angaphandle, ukho jikelele.Ngorhwebo lwangaphandle-based Jinjiang slippers ishishini akukho ngaphandle.
Umntu ochaphazelekayo ophethe iinkampani unqabile ukubizwa ngokuba zii-slippers, uxelele iintatheli ukuba inkampani iya kuba njengentsimi ebalulekileyo yemarike yorhwebo yangaphandle njenge-Asia-mpuma ye-Asia, ishishini liye lachaphazeleka, ishishini lenkampani lilonke li malunga ne-20% ngaphantsi kwe-20%. kunyaka ophelileyo, "kufuneka kuthiwe okoko nje urhwebo lwangaphandle, imiyalelo zoshishino zichaphazeleka, ubukhulu bendawo echaphazelekayo uyilo lweshishini kunye nemarike yorhwebo oluphambili lwangaphandle, Kunye nokhuphiswano lwemarike yeemveliso zabo, njengexabiso, imveliso. umgangatho njalo njalo."Umntu ophethe ishishini uthe.
Kuninzi lwamashishini atyibilikayo, ingxaki yoku-odola yingxaki enzima ekufuneka bajongane nayo;Kwaye umyalelo ufanelekile kwishishini, izinga lokuguqulwa kwabasebenzi alinakungahoywa.
Tamajelo oshishino ngamanzi nombane
Ngaphantsi kwengxaki, i-slippers ye-pit yaqala ukufuna iindlela zokuphuma kwi-circulement kwiinkalo ezininzi, kwaye ibekwe kwindawo yokuqala, isekupheleni kwejelo lomkhosi.Ukusukela kulo nyaka, iJinjiang isasaza bukhoma ngeempahla ezithandwayo kuwo onke amashishini, ngakumbi nangakumbi amashishini e-slippers emigodini nawo "avavanya amanzi" asasazwa bukhoma kwi-intanethi kunye neempahla, khetha "urhwebo lwangaphandle ukuya kwintengiso yasekhaya", kugxilwe ngakumbi kushishino lwasekhaya, ukufuna. amathuba amaninzi oshishino.
NgoMeyi, kwabanjwa usasazo olukhethekileyo "lweMthombo weMpahla eZilungileyo ezenziwe eJinjiang" kumgodi ongaphakathi wedolophu edumileyo yee-slippers zaseTshayina.Amashishini e-internal pit slippers avele ngokudibeneyo kwiqonga losasazo ephilayo, kwaye umntu ophethe ishishini wayeguqulwe njenge-anchor yodumo lwewebhu ukuthwala iimpahla zabasebenzisi be-intanethi.Kuyafaneleka ukukhankanya ukuba amagumbi osasazo lwamashishini angama-21 amiselwe kwisiseko sosasazo oluphilayo lweJinjiang Slipper Union, ebonelela ngokusetyenziswa simahla kumashishini, isoftware yokwakha kunye namaqonga e-hardware kumashishini, kunye nokubonelela ngezifundo zoqeqesho kubasebenzi be-anchor bamashishini e-slipper.
Ukucwangcisa intsimi ye-e-commerce, abanye abantu kwishishini baphinde bachaza ukuba, emva koko, i-livestreaming outlet yinzuzo yexesha elifutshane, kunye nendlela yokwenza isiphumo esizinzileyo kufuneka siqwalaselwe ngamashishini.
I-R&D eqhubekayo kunye nokutsha
Iplastiki yaseChina uHuang Weibing, umlawuli wesebe lombutho wezihlangu zeplastiki, ubonisa ukuba ukusungulwa kwezinto ezintsha akunakuphepheka, abathengi ngoku kunangaphambili, ubunzima obuninzi bunikwa umgangatho weemveliso zethu kunye neempawu zokusebenza kwemveliso, "imveliso isisiseko semveliso. zonke izinto, ezingenakuhlukaniswa kuphando kunye nophuhliso kunye noyilo lwemveliso, kunye nethemba kwi-Jinjiang slippers industry yokwandisa utyalo-mali lwayo kuphando lwemveliso kunye nophuhliso, ngokusebenzisa izinto ezintsha ezisebenzayo, iteknoloji entsha kunye nokutsha, Ukuphucula ixabiso elingaphakathi kwimveliso. "
Uphando oluqhubekayo kunye nophuhliso lophuhliso, ukukhuthaza ukukhuphisana kwemarike yemveliso ngaxeshanye, ukulawula oku kusebenza kakuhle kuye kwaba yinkqubo engaguqukiyo yamashishini amaninzi e-slipper.
Aunxibelelwano lwerea okanye uphuhliso lwe-slipper inyathelo elilandelayo
Ngokusebenzisa ubhubhane, kodwa kwakhona masijongane neJinjiang slippers amashishini asanqongophele isakhono esinamandla sokuxhathisa umngcipheko wale ngxaki.Ngokuphathelene noku, abantu abakushishino bachaza ukuba sisikhokelo esilungileyo kumashishini ukuba aphuhlise kunye nokwandisa unxibelelwano lwengingqi ekuveliseni iindawo.
ETshayina iplastiki u-Huang Weibing, umlawuli wesebe lombutho wezihlangu zeplastiki, i-slippers e-China ayiyona inzuzo enkulu yokhuphiswano kwimarike yamazwe ngamazwe, emva kwayo yonke loo nto, iBrazil, iRashiya kunye namanye amazwe sele ebeke i-slippers yenze ngokugqithiseleyo, ibonakala kunye. iislippers brand zeplastiki obutofotofo, iperi i-slippers unako ukuthengisa amawaka eerandi "crystal", "i-slippers Chinese isekuluhlu oluphakathi kwinqanaba ubukhulu becala, ukhuphiswano homogeneity, Kusekho indawo eninzi yokukhula, kuquka iimpawu, izinto ezintsha. izicelo njalo njalo."
U-Huang Weibing wabonisa ukuba emva kweminyaka engama-40 yophuhliso, i-slippers yomngxuma ngokuthe ngcembe yaphuma kwimowudi yemveliso ye-cottage, ngokudibeneyo kunye nenkcazo, ukusuka kuyilo, uphuhliso, imveliso yokubumba, ukunikezelwa kwezinto eziluhlaza kwimveliso, ukupakishwa, ukuthengisa, ishishini, Lolungiselelo njalo njalo kwikhonkco ngalinye ikhonkco kushishino olupheleleyo, ulwahlulo olupheleleyo lobuchwephesha babasebenzi lucacile, isakhono esilungelelanisiweyo sibalasele, isikali siyanda ngokungapheziyo, Kodwa ikwajongene neengxaki ezifanayo njengezinye iindawo ezivelisa isiliphu eTshayina, ezifana ne-homogenization. ukhuphiswano, imfazwe yamaxabiso, ukufumba umngundo, isiphithiphithi senkqubo yabasebenzi njalo njalo."Sisikhokelo esilungileyo kumashishini ukuba aphuhlise kunye kwaye andise unxibelelwano lwengingqi kwiindawo ezivelisayo."
"Ukusekwa kweJinjiang Slipper Alliance, kwaye ngokusebenzisa iJinjiang Slipper Alliance kunye namaqonga ahlukeneyo ukuphumeza intsebenziswano yobuchule, ukunceda amashishini ukudibanisa izixhobo ezingaphezulu, nakwiJinjiang Shoe Expo, eCanton Fair ngokukodwa ukuseka iholo lokutyibilika, amashishini amaninzi ajoyine umboniso, imiyalelo esayiniweyo, inani labatyeleli kunye nemali yentengiselwano ifikelele kwirekhodi ephezulu. Intatheli iyaqonda ukusuka kwi-jinjiang slippers alliance, kwiminyaka yakutshanje, ishishini le-slippers emgodini ngokusebenzisana neeyunivesithi kunye neekholeji, amaziko ophando lwenzululwazi, iteknoloji, izixhobo, abasebenzi. , uphando kunye nophuhliso imiba yokuphumelela ngokungapheliyo, kwakhona wamema jinjiang ukuthenga, baphose Shi Zhiku pulse slippers ishishini imeko ekhoyo, nokwakha izibuko umhlaba indawo, abafundi beekholeji ipaki yobuvulindlela, "isikolo" kwaye njalo kwiqonga uqeqesho lwabasebenzi, Uthembele kwi iiyunivesithi ezifanelekileyo ukuseka isiseko setalente yorhwebo lwe-e-commerce, ukunceda amashishini e-slippers ukwandisa amajelo entengiso ye-e-commerce.Ngemizamo yabo bonke abantu abatyibilikayo, uNeikeng ukwaphumelele iwonga lewonga le "Shoes Capital of China · Famous Slipper Town".
Emva kokungena kule minyaka imbalwa idlulileyo, imodeli yophuhliso yeqela iye yaqinisekiswa ngamashishini amaninzi e-slippers, "ngokucacileyo unokuziva ukuba uphuhliso lweshishini lulungile, ukhuphiswano olubi phakathi kwamashishini luyancitshiswa, ngentsebenziswano phakathi urhulumente kunye namashishini, amashishini kunye namashishini, ukuxhoma kwizixhobo ezisebenzayo ngakumbi ukunceda uphuhliso lwamashishini. I-Jinjiang neikeng yandisa ishishini le-slipper ngophuhliso lweqela, kwaye iphucula rhoqo ukuthandwa, isidima kunye nokunyaniseka kweemveliso ze-slipper. "
Ukususela "engaziwayo kuluntu" ukuya kwi "blockbuster", umlinganiselo wezoshishino uyanda, i-slipper yomgodi kwixesha elizayo indlela yokuphuhlisa?Umngxuma edolophini ube nokucwangcisa, ufuna ukudlala indima jinjiang slippers umanyano ekhokelwa ilothe, kunye nokuphunyezwa "ezintandathu" slippers iprojekthi yokukhuthaza ishishini, ngokwakha ipaki yemizi-mveliso, imarike yobungcali, iqonga Internet, foster a batch of. isiseko sophando lwezenzululwazi, ibhetshi yamashishini aphambili, inani leemveliso zegama-brand, ukukhawulezisa lonke ikhonkco, yonke inkqubo yokuphucula, "idolophu yaseTshayina eyaziwayo ye-slippers" brand war ".
Ixesha lokuposa: Jun-03-2021